Keeping the Air Cleaner
When A World Different began, we didn’t foresee the amazing possibilities. And that was only four months ago. We thought only of hotels and lodges and resorts that might be doing good things around the world, not considering something like an airline. But along comes Virgin Atlantic.
Besides having earned a name for being a ‘fun’ airline – where the staff actually look like they are enjoying themselves – Virgin Atlantic goes the extra mile to minimize its impact on the environment, and is continuously thinking of ways to do more.
It has experimented with biofuel. It tries to reduce extraneous weight on planes, reducing fuel consumption. It makes an inflight announcement about the sustainability program it is trying to achieve by 2012. There is a carbon offset program available to passengers that benefits programs in India and Indonesia. And it serves fairtrade coffees and teas on board.
Some airplanes show a short movie in which CEO Richard Branson, as well as celebrities from the Dalai Lama to Harrison Ford, exhort you to save the Brazilian rain forest. Recently Virgin Atlantic has also linked up with two charities, the Travel Foundation and Free the Children, for which it collects spare change (all those loose coins you have that you never know what to do with). Read more about what these two worthy projects are trying to achieve.
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